The BEIT program is an employee-driven initiative designed to integrate a company’s brand throughout its organization so that all employees speak and act with one voice — the voice of the brand. Because it is driven and implemented by employees, the program offers a new way of creating a deep and lasting sense of brand within the larger organizational culture.

Benefits of implementing the program include higher employee morale, stronger employee and customer loyalty, enhanced internal and external communications, and better delivery of products and services. Combined, these benefits should result in improved profits.