THE RIGHT SYSTEM

• Updated equipment, software and facilities
• A workspace conducive to creative workflow
• Processes that redirect focus on creativity, while supporting accuracy
• Talented thinkers and producers who passionately apply their skills
• Training to keep the team and tools sharp
• A common objective of service

THE RIGHT OUTCOME

• We will be on purpose — clear goals will be set/shared with the team
• We will define expectations and the measurement plan
• We will choose clearly defined strategies
• We will take action and integrate our competencies as required

ABOUT US

Tracey Edwards Company was founded in 1991 as a merger of the marketing disciplines and expertise of the principals. Kevin Tracey's experience includes strategic brand development, radio advertising, television programming and production, as well as multi-national corporate marketing and public relations. Haden Edwards' background includes advertising communications, financial product development and syndication of related software and marketing materials, and national and international public relations.

The Company maintains offices in Boston, Massachusetts and Manchester, New Hampshire.

BIOGRAPHIES

Haden Edwards, Partner, Chief Creative Officer
In the course of his 30-year career, Haden Edwards has developed and implemented highly successful branding, advertising, marketing, and public relations programs for regional, national, and international...    more

Kevin Tracey, Partner, President
Kevin Tracey has been actively involved in the communications and marketing industries for over 30 years. His experience includes brand development, product promotion, television and radio production...    more

Kevin Tracey
Partner, President

Kevin Tracey has been actively involved in the communications and marketing industries for over 30 years. His experience includes brand development, product promotion, television and radio production and programming, and marketing personal and corporate aircraft. He is the former vice president of worldwide marketing and assistant to the chairman of the board of Piper Aircraft Corporation.

Kevin has also owned several companies, including recording studios, television shows, creative consulting companies, and Kevin has been nominated for ten New England Emmy Awards and has received "Best Broadcasting" awards from the New England Association. In addition, the advertising communities of Massachusetts, Maine, and New Hampshire have awarded him numerous honors for creative excellence. He also holds an FAA Airline Transport Pilot’s license with single/multi engine, and instrument instructors’ ratings. Kevin has authored numerous articles and co-authored Bank Marketing 1-2-3: The Practical Handbook for Community Bankers - Unit Four. He serves as a guest lecturer, Strategic Marketing and Brand Strategies, Harvard University, Cambridge, Massachusetts. He also hosts the company’s weekly television show, Brandworth TV.

Haden Edwards
Partner-Senior Creative Officer

In the course of his 25-year career, Haden Edwards has developed and implemented highly successful branding, advertising, marketing, and public relations programs for regional, national, and international companies. His experience includes work in the financial services, healthcare, business-to-business, and entertainment industries.

Haden has served as consultant to over 300 financial institutions. As founder, president, and CEO of the Bi-Weekly Acceptance Corporation, his innovations include development of the first PC-based mortgage-servicing program, co-development of origination and servicing software, and syndication of advertising, marketing, and public relations programs in support of the first bi-weekly mortgage product in the United States. In 1987, Haden brought together the resources of Shearson-Leham, Hutton, and Ryland Acceptance Corporation to form the first secondary market for irregular-payment mortgages.

Haden has also developed brands for some of the most prominent organizations in America including: Accutest, Akron Children’s Hospital, Bigelow Tea, California Paint, Carpet One, EyeWorld, Elliot Hospital, Fluent, Inc., GMAC Real Estate, d’angelo Sandwich Shops, Department of Defense, Employer Support of the Guard and Reserve, Army Broadcasting (Worldwide), and the Armed Forces Radio and Television Network (Europe). Haden has received scores of creative awards including Graniteers, Hatch, Best of Broadcasting, Telley, One Show, and Bank Marketing. He has also received the National Guard’s highest civilian award, the Distinguished Service Medal.

Haden’s brand strategies consulting background and experience include:

Alan Armstrong
Executive Vice President

Alan Armstrong has 20-years experience in sales and marketing, and is a 10-year account services veteran. Throughout his career he has developed and initiated internal and external marketing programs for clients in a wide range of industries.

Alan oversees and manages client service and agency operations. Working closely with the client and agency staff, Alan ensures that client projects are delivered on schedule and on budget. His experience in sales, management and customer service help TEC provide its clients with well-organized, highly effective communications programs.