STRATEGIC ACCURACY TESTING^®

This is a proprietary process of feature/benefit testing to identify the most important and least important feature/benefits of a product, programs and/or services. SAT® is divided into three main sections or “towers”. These towers are Assimilation, Exploration, and Integration. The process begins with a goal. The goal can be generic or specific. It could be used to identify the priorities of a person, organization, product, family of products or services. SAT eliminates the guess work so often associated with marketing and advertising campaigns.